MBA in Public Relations and Advertising
One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising
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Course Pass Rate
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Submission Rate
88%
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Program Overview
A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.
The one year online MBA in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward to a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universidad Católica de Murcia, UCAM.
The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.
Master of Business Administration
Part A consists of six modules, out of which four modules are core while two are specialized modules. Upon completion of Part A, learners will earn 120 UK Credits from Cambridge International Qualifications (CIQ), UK.
Part B of the program includes a mandatory module and a thesis work. By completing their entire qualification, learners will obtain 60 European Credit Transfer System (ECTS) from Universidad Católica de Murcia (UCAM), Spain.
Program Outline – Part B
Specialization Pathway
Principles of Advertising and Public Relations Management
A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. It gives an overview of public relations practice and addresses the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.
Learning Outcomes
- Understand the concepts and principles of advertising and Public relations.
- Understand and evaluate the objectives and importance of formulating Advertising strategies in a local and global context.
- Be able to diagnose and analyse situations and deal with factors affecting the PR activities of an organization.
- Understand the role public relations and advertising plays in the wider society and across the full spectrum of organizational communication mechanisms.
Public Relations in Integrated Marketing Communications
The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. It also helps to understand the importance of integrating PR activities with the Marketing Campaign
Learning Outcomes
- To understand the concept of integrated marketing communication and the role of PR in IMC.
- Be able to use appropriate tools and techniques to develop and execute PR-led campaigns.
- Understand the role and application of digital marketing in the execution of a successful PR campaign.
- Identify and evaluate the challenges and issues faced by organizations in respect of their PR strategies on both domestic and global level.
Entry Requirements
Entry Requirements
Applicants must have attained the following qualifications:
Applicants must have attained the following qualifications:
Bachelor’s Degree from a recognized University
Documents Needed
- Duly filled application form
- Academic documents
- Resume
- A copy of your passport
- A photograph
Learning Outcomes
Live & interactive lectures by expert faculties
Recorded session for offline viewing
World-class curriculum by eminent faculty
Regular webinars by industry leaders
Assignments for module assessments
Easy-to-use LMS accessible anywhere
Online library to further enhance your knowledge
Dissertation on your area of research work
Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering.
The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia.
The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners.
UCAM accredits and awards MBA in General Management, MBA in Global Banking and Finance, MBA in Operations and Project Management, MBA in Agile Supply Chain Management, MBA in Accounting and Finance, MBA in Marketing Management, MBA in Global Healthcare Management, MBA in Global Sports Management, MBA in Health and Safety Leadership, MBA in Energy and Sustainability, MBA in Artificial Intelligence and Blockchain, MBA in Public Relations and Advertising, MBA in Business Analytics, MBA in International Business and Relations, and MBA in Human Resource Management.
What makes our business school different?
Accredited Degrees
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Get as much as 60% scholarship on our online Master's courses.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
Easy Payment Structure
You can pre-structure your preferred payment option. Pay in easy instalments.
Graduate On Campus
Celebrate your success by having your graduation on campus.
Dual Qualifications
Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization
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